Five one-minute commercials (doubled up) in 11 minutes, and one 10-second short.
Poor quality video and audio. The video is so badly faded (almost brown) that it would be better to desaturate to B&W before making use of it. The audio sounds as if it has been passed lightly through a phaser.
The quality might be acceptable if the ads had some merit, but they don’t. The 10-second animated short is the most interesting. How could it be otherwise when the subject of the ads include: two men talking about a scaled version of a new car; a female learner-driver talking to her instructor; two men meeting in an airport lounge; a man and woman not understanding a modern work of art; and a boring public speaker. The latter ad only too aptly captures the dullness of the situation — I assume unintentionally. I’m reminded of a criticism of George Harrison’s song Blue Jay Way (p216, Revolution in the Head):
“His contribution to Magical Mystery Tour was as unfocused and monotonous as most of the group’s other music of this period. Written in the fog-bound Hollywood Hills… Blue Jay Way all too successfully conveys its author’s jet-lagged dislocation while waiting for publicist Derek Taylor to arrive… Laden with ADT, phasing, and backward tapes, it numbingly fails to transcend the boredom that inspired it.”
Maybe these ads were created by bored agency staff. It baffles me why anyone would think that humourless ads of ordinary people doing ordinary things would make a good ad. Of course, mundane ads can work if done with panache and humour, but these are just dull.
Of historic interest only – barely.